The team is lead by Laura Simpson, who spent seven years working at Music Nova Scotia in communications, funding, export development and artist support.
Laura has been an avid live music fan since she was 14, going to all-ages shows and then eventually taking photos of her favourite artists, including the cover shot of Joel Plaskett's Truthfully Truthfully album. She eventually started freelance journalism and interviewed Sarah McLachlan, Nelly Furtado, Boy George and more. That lead her to journalism school, where she reported for CBC and Rogers Radio for four years.
Laura has consulted with hundreds of artists and industry professionals and assisted in shaping countless marketing and touring projects. She has also worked with the Halifax Jazz Festival, the Halifax Pop Explosion and acted as a juror in various capacities, including The Junos.
In 2015, Laura mentored with Livia Tortella of Black Box (formerly president of Warner Brothers Records) in Los Angeles. There, she took cues on how one of the most innovative music companies was adapting to major changes in the largest music market in the world. As a result, The Syrup Factory methodology is uniquely created to develop effective digital marketing, comprehensive strategy and brilliant artist branding.
In 2016, Laura founded Make.Do.Camp., a retreat for creatives, professionals and entrepreneurs to unplug from technology and rebuild their personal and professional capacities in a youth camp in the woods of Nova Scotia.
In 2017, Laura co-founded Side Door with Dan Mangan, a tech startup to assist in booking and ticketing house concerts and shows in other alternative venues.
Laura's motivations are to grow the creative economy and help people reconnect with art and nature.